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Write SEO Friendly Content that Google Will Love

Write SEO Friendly Articles that Google Will Love

Anyone who has even dipped their toes into the waters of internet marketing has come across the term SEO – Search Engine Optimization. Books have been written on the subject and there are countless web pages touting a wide range of theories about SEO. If you have a website, you want to write SEO-friendly articles that Google will love.

It’s easy to say, but how do you actually do it? What does an SEO-friendly article look like these days?

There are a lot of self-proclaimed marketing “experts” that are stuck in the past when it comes to the best strategies for putting an article at the top of Google search results. Chasing after outdated, or overly complicated SEO practices, leads to a lot of low-quality content and a lot of wasted time.

If you want to know the secret to writing great SEO-friendly content, then here it is: there’s no secret at all. This will be a fairly short article, because it’s not a complicated subject. So, let’s get to it.

Focus on Value

Do you ever wonder what Google is looking for? What is the business goal of the world’s most popular search engine? To understand how to write SEO-friendly content, you need to know what the search engine is actually looking for. Makes sense, right?

The answer to these questions straightforward. Google wants to give its users links to the highest quality and most relevant web content that it can find. That’s it! That’s the whole purpose for their existence.

It stands to reason that anything you can do to signal to Google that your content is both high quality and relevant will boost your SEO. How do you send those signals, though?

One thing you can do is to include outbound links in your articles, making sure they are to useful resources that are relevant to the content of your site. This shows Google that you’re interested in providing as much information as possible to your readers. It also connects you with other high-quality sites. Linking to outside authority sites provides references to back up your own content.

Now, some folks who think they can devise a magic SEO formula might tell you that every article MUST have at least two outbound links. That’s the correct formula. Period. They may have convinced themselves, but don’t let them convince you so easily. You see, statements like that miss the point entirely.

Outbound links aren’t included to meet the criteria of some arbitrary formula. Following such predictable patterns looks like an attempt to manipulate the search engine results and takes away from the natural flow of your content. When you have a relevant useful link to offer your readers, use it. If you don’t have one, that’s fine, too.

In general, it seems that Google likes longer content, though opinions vary on how long is long enough. Again, an exact number isn’t really the point. Write detailed, authoritative articles and they will, naturally, tend to be longer.

Each article you write should be as long as it takes to provide value to your reader. No more, no less. You should include as many outbound links as necessary to provide value to your reader (without overdoing it, of course). Everything about your article should be geared toward providing value to your reader. Focus on delivering value, not on following a formula.

But What About Keywords?

I can hear this question now? Perhaps you’ve read one, or more, keyword “gurus” telling you how many times you should repeat your keywords and where, precisely, they need to be placed. Yes, that’s right. These masters of SEO are offering yet another formula.

Some content marketers and, unfortunately, even some SEO companies still cling to the idea that a good SEO article repeats the same keywords over and over. Despite their intentions, this method is detrimental to the reading experience. It may even get your article (or site) “downgraded” by Google. This sort of thing looks like spam, not quality content written for human readers.

It is better to use keywords sparingly. Some would like to attach a specific percentage to that, but I don’t think that’s necessary. It is beneficial to target keywords. That, I agree with, but keywords need fit your content naturally. Always remember, you are writing for real people, not for search engine crawlers.

One of the perks of writing longer content is that your articles will, naturally, include other keywords that you weren’t specifically targeting. You may even rank with Google for one, or more, of those unintentional keywords. Over time, you most probably will.

Keep in mind that synonyms and related terms are also important. If you simply try to write around your topic, those related terms are going to show up in your content without any extra effort.

Make It Readable

The last thing I want to address is readability. I will repeat, you need to be writing content that appeals to human readers. Any attention you get from the search engines will be a direct result of the value you are giving your readers.

Of course, you want your content to be compelling, but readability also involves the look of the article. You want your articles to be physically easy to read. If everything is jumbled up, or your audience has to squint to read the words, they aren’t likely to stick around.

Allow ample space in your content. Be sure to use headings for each section of your article. Make sure your font is large enough to read with ease. Follow a user-friendly narrative structure when writing your articles. Graphics can add a nice visual touch, but don’t overdo it. Not only can it make your article look cluttered, it can also slow down your page.

All of these layout elements will lend to the value of your content. Readability will keep people on your pages longer and that signals to Google that your site has value and authority.

SEO is not rocket science. Complex attempts to decipher Google’s algorithms are no substitute for providing high quality content to your readers. In fact, with each new change to their algorithm, Google gets better and better at detecting valuable, relevant content.

So, the secret is – there is no secret. SEO is, first and foremost, about producing quality content that delivers value to readers.

 

For more on crafting effective articles, check out our Tips for Writing Blog Posts.

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14 thoughts on “Write SEO Friendly Articles that Google Will Love”

  1. I really appreciate your post. I think the goal in writing any blog post is for it to be shown to people, so following the rules of SEO should be the main concern when writing.

    Today there are so many online tools to get keywords. But which one will you advise me to use? I know you do not want to be another keywords guru but I really need some directions, if you have success with what you are using, I will love to try it.

    Thanks

    Reply
    • No, I don’t want to pass myself off as some kind of keywords guru, but I don’t mean to suggest that keyword targeting isn’t important. Keywords deals with how people are searching on topics, so as content marketers, we need to understand what they are searching for and how to get our articles in front of them. I have tried several keyword research tools, but my current favorite is Jaaxy.

      Another one that I used to use, which is a decent alternative, is called Keysearch. I wrote a review of it, if you’d like to read it. You can check it out HERE. Jaaxy would be my first recommendation, but different people have different tastes. Either of these tools can help you improve your use of keyword targeting.

      Reply
  2. amen, lol.  This something as a website owner I get asked all the time.  It’s hard to tell people about the time and effort put into writing good content around a cluster of keywords, and writing naturally.  They kind of look at me like either I must not know there is a secret they don’t know, or I’m not telling them secret.  It’s just about writing for people.  Great post!

    Reply
    • Yep. The search engines have no reason to like your site if real human beings have no reason to like your site. That doesn’t mean it’s always easy, but it’s not complicated. Thanks for stopping by!

      Reply
  3. Hi! Thanks for this article!

    It’s nice to read something that is so straightforward and easy to understand about internet stuff. It seems like there’s a million people trying to sell some secret sauce for ranking content in Google. I’d be really interested to know how long it takes for your articles to reach the first page of the Google search results? Also, how do you come up with ideas for your articles? Do you have a method you use for choosing topics that would interest your target market?

    Thanks for an informative article!

    Reply
    • Yeah, there is no secret sauce, unless hard work is a secret (or sauce). As far as how long it takes to rank on the first page, honestly, it really varies enough that I’m not comfortable saying “oh, I normally rank in 3 days”, or whatever. Over time, I have noticed though that if I’m going to rank on the first page, it usually happens fairly soon. Of course, there are times an article never makes it to the first page.

      On page SEO is the best strategy, in my opinion, for long term, organic traffic. Having said that, what I’m going to say next may seem a little crazy, but I don’t really spend much time worrying about rankings. Not over individual pages, at least. I try to consistently write quality content and follow good SEO practices and trust that, overall, my rankings will fall into place. Aside from that, I’ve had pages that never ranked, but got a lot of traffic, because I got linked from someone else’s site with a lot of relevant traffic.

      For me, when I start focusing too much on the little details of how do I tweak a specific page to get on the first page, I risk falling into a trap. The trap is to deviate from best practices. So, I just focus on consistent article production and know that if I’m building a library of articles and my quality is good, indexing and ranking on search engines will follow.

      Reply
  4. Hi 

    Always good to get more information, I’m learning at the moment and I found this helpful.

    I found it really interesting what you wrote about synonyms and how they can get you ranked along with other keywords that you have unintentionally used, in google.

    I think it’s also good to note that you do not want over use your keywords as that can actually get you down graded, so i’ll take that on board.

    Thanks

    Reply
    • Thanks for stopping by. I’m glad you found some value in my article. Overusing keywords, or keyword stuffing as they call it, is actually a self-defeating practice, but there are people out there who try to sell that idea. I think that’s the problem, though. They are only trying to sell an idea, without much concern for actually helping people succeed.

      Reply
  5. Thanks so much for sharing a beautiful, informative article with us. The principal element of this article is to write SEO friendly articles that google will love. It’s really amazing that you covered this subject so well in your post. I have learned a lot from reading your post and gained a lot of knowledge about it. I like the keywords of the points mentioned in your article.

     I am an SEO Specialist and Content Writer so I always try to get my content SEO related. Whenever I write or post content I always try to maintain SEO for which I select a suitable keyword in each of my contacts. By choosing more suitable keywords, I can easily rank my content in different search engine pages.
    I’ve read your article and enjoyed it and I’d like to share it with my friends by posting it in the Facebook community so that everyone knows about your article and gets to know it.

    Reply
    • Thanks for the positive feedback. You are welcome to share the article on Facebook, or other social media platforms.

      Reply
  6. Placing SEO above everything else in marketing can really yield a lit of positive result. Seo is just needed for any personally online business and the only way to monitor developments. Seo, if well mastered would serve as an interesting tool that can be employed overtime by the user. Thank you so much for sharing all these from us

    Reply
  7. Very well presented, keywords are essential but the quality of the content is your main goal, after all you’re writing for your visitors, the more time they spend in you website (by adding internal links there is a very big chance that they’ll stay longer because they’ll browse through your articles via the IL) and the more comments they post you, the more will google love you and rank you faster and higher. 

    About the Keywords, I’d say between 2-7%, depending on the lenght of the aritcle, but always make it readable, don’t just post them randomly.

    Reply
    • Hi! Thanks for the input. 2-7% is probably a good range for keyword density. Some people say they have success only including it in the title and once in the first paragraph. I tend to use both methods and vary it up a little.

      Reply

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